{
  "hero": {
    "hidden": false,
    "title": "You Deserve to Go Viral",
    "subtitle": "I turn everyday moments into scroll-stopping video content that attracts attention and drives customers your way. From personality-driven comedy that makes your brand memorable, to polished commercial visuals that build trust and credibility, I create content that gets noticed—and gets results.",
    "ctaPrimary": "Start Going Viral",
    "ctaSecondary": "See Portfolio",
    "videoUrl": "/uploads/portfolio/1777994799872-9a96998a8734-web.mp4"
  },
  "about": {
    "hidden": false,
    "title": "A Little Bit About Me",
    "subtitle": "Hi, I'm Mahlin",
    "body": "Creativity has always been at the core of who I am. Raised in an environment where hard work and artistic expression were a way of life, I naturally grew into a passion for building, creating, and sharing ideas. Outside of my work, I stay inspired through reading, fitness, music production, painting, time outdoors, and studying psychology and neuroscience.\n\nI began my marketing journey at 16, launching my own LLC selling paintings and custom clothing. What started as a personal venture quickly evolved into a deeper passion for content creation, business development, and strategic marketing.\n\nToday, I combine creative vision with real-world experience to help brands grow with purpose and impact. If you’re looking for someone who understands both the art and the strategy behind great marketing, there’s a good chance we’ll work well together.",
    "photoUrl": "/uploads/portfolio/1777993983536-669c263e8418.jpg",
    "highlights": [
      {
        "icon": "rocket",
        "label": "Started my first LLC at 16"
      },
      {
        "icon": "lightbulb",
        "label": "Creative + strategic marketing"
      },
      {
        "icon": "palette",
        "label": "Lifelong artist & creator"
      }
    ],
    "ctaLabel": "Let's chat",
    "ctaHref": "#contact"
  },
  "stats": {
    "hidden": true,
    "items": [
      {
        "number": "500K+",
        "label": "Average Monthly Views"
      },
      {
        "number": "150+",
        "label": "Local Businesses Served"
      },
      {
        "number": "40%",
        "label": "Average Increase in Foot Traffic"
      },
      {
        "number": "8:1",
        "label": "Average ROI"
      }
    ]
  },
  "services": {
    "hidden": false,
    "title": "Services",
    "subtitle": "Marketing services for brands ready to grow.",
    "items": [
      {
        "icon": "share-nodes",
        "title": "Social Media Management",
        "description": "I run your social channels end to end — content calendars, posting cadence, engagement, and reporting.",
        "features": [
          "Content calendar planning",
          "Daily posting and scheduling",
          "Engagement and community management",
          "Cross-platform consistency",
          "Performance reporting"
        ]
      },
      {
        "icon": "video",
        "title": "Content Creation",
        "description": "Original videos, photography, and copy that actually feel like your brand — not stock filler.",
        "features": [
          "Short-form video and Reels",
          "Photography for products and brand stories",
          "On-location and in-studio shoots",
          "Editing and post-production"
        ]
      },
      {
        "icon": "palette",
        "title": "Graphic Design",
        "description": "Visual identity and design assets that make your brand recognizable across every touchpoint.",
        "features": [
          "Logos and brand guidelines",
          "Social media templates",
          "Print collateral and signage",
          "Web graphics and ad creative",
          "Slide decks and pitch materials"
        ]
      },
      {
        "icon": "chart-line",
        "title": "Data Analytics",
        "description": "I track what's working and what isn't, so the next post is sharper than the last.",
        "features": [
          "Audience and engagement insights",
          "Monthly performance reports",
          "A/B testing and optimization"
        ]
      },
      {
        "icon": "book-open",
        "title": "Telling Your Story",
        "description": "Your brand has a story worth sharing — I help you find it and tell it to the right audience.",
        "features": [
          "Brand voice and messaging",
          "Origin story and mission framing",
          "Content pillars and themes",
          "Customer journey mapping",
          "Long-form content "
        ]
      },
      {
        "icon": "star",
        "title": "Business Development ",
        "description": "Experienced in business development, identifying opportunities, building relationships, and driving sustainable growth.",
        "features": [
          "Strategic Planning",
          "Market Research",
          "Relationship Building ",
          "Negotiation",
          "Partnership Development",
          "Data and Performance Analysis",
          "CRM"
        ]
      }
    ]
  },
  "portfolio": {
    "hidden": false,
    "title": "Portfolio",
    "subtitle": "From social media management to business development, I bring a well-rounded skill set that bridges creative execution with strategic growth.",
    "items": [
      {
        "title": "Graphic Design & Asset Creation",
        "description": "I design impactful graphics and digital assets that bring ideas to life—from quick-turn everyday content to polished, campaign-ready visuals. My work balances speed, creativity, and brand consistency to deliver designs that perform across platforms.",
        "platforms": "TikTok • Instagram Reels • All Platforms",
        "media": [
          {
            "type": "image",
            "url": "/uploads/portfolio/1777941918187-9df41fb716e5.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777940431264-40d5d96c2432.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777941910127-9a498179bcc6.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777941965567-b4b0cb6633fa.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777941988099-fe35160d4cf2.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777988672714-62c546125268.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777988744770-3e70c6475a06.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777988823705-a2c88f757c48.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777988870336-a4633f1e65ef.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777988922482-af3b9e04e74a.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777988949661-0824d2356914.png"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777988714041-1c3d0ba80e73.png"
          }
        ]
      },
      {
        "title": "Social Media Management & Content Creation",
        "description": "I manage social media with a strategic, hands-on approach—planning, creating, and optimizing content that aligns with brand goals. From concept to execution, I produce engaging content that builds consistency, grows audiences, and drives meaningful interaction.",
        "platforms": "TikTok • Instagram • All Platforms",
        "media": [
          {
            "type": "video",
            "url": "/uploads/portfolio/1777990885098-204d02c1ee8e.mov",
            "poster": "/uploads/portfolio/1777990885098-204d02c1ee8e.jpg"
          },
          {
            "type": "video",
            "url": "/uploads/portfolio/1777989704820-952a093d8fd4.mp4",
            "poster": "/uploads/portfolio/1777989704820-952a093d8fd4.jpg"
          },
          {
            "type": "video",
            "url": "/uploads/portfolio/1777989872586-258cdfa74652.mov",
            "poster": "/uploads/portfolio/1777989872586-258cdfa74652.jpg"
          },
          {
            "type": "video",
            "url": "/uploads/portfolio/1777990693890-64c77d12524a.mov",
            "poster": "/uploads/portfolio/1777990693890-64c77d12524a.jpg"
          },
          {
            "type": "video",
            "url": "/uploads/portfolio/1778003266325-bdec27fed303.mov"
          },
          {
            "type": "video",
            "url": "/uploads/portfolio/1778003348725-75c8a5ebf3ef.mov"
          },
          {
            "type": "video",
            "url": "/uploads/portfolio/1778006401620-6413101afd6f.mov",
            "poster": "/uploads/portfolio/1778006401620-6413101afd6f.jpg"
          }
        ]
      },
      {
        "title": "Photography",
        "description": "I’ve been passionate about photography since 6th grade, growing that early interest into real-world experience. At 19, I shot my first magazine feature, later capturing behind-the-scenes content for music videos and creating product photography for a $2M+ business. I focus on visuals that not only stand out, but deliver results.",
        "platforms": "",
        "media": [
          {
            "type": "image",
            "url": "/uploads/portfolio/1777994343228-e8f4271dc3c8.jpg"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777994368622-898f7d249a56.jpg"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777994436410-c7265aa5f1a0.jpg"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777994522900-6457012ff5ef.jpg"
          },
          {
            "type": "image",
            "url": "/uploads/portfolio/1777994579124-1bccf44b090e.jpg"
          }
        ]
      }
    ]
  },
  "testimonials": {
    "hidden": true,
    "title": "What Local Businesses Say",
    "subtitle": "Don't just take my word for it - hear from the local businesses I've helped thrive.",
    "items": [
      {
        "name": "Jim Anderson",
        "title": "Owner, Anderson's Hardware",
        "quote": "Mahlin gets it. She turned our grumpy store cat into a TikTok celebrity. Now people come in just to meet him. Sales are up 35% and we're having more fun than ever.",
        "initials": "JA"
      },
      {
        "name": "Maria Lopez",
        "title": "Owner, The Garden Café",
        "quote": "I was skeptical about TikTok for our restaurant. Then one video of our chef's knife skills got 800K views. We've been booked solid for three months straight.",
        "initials": "ML"
      },
      {
        "name": "Dave Mitchell",
        "title": "Owner, Mitchell's Sporting Goods",
        "quote": "The ROI is insane. We spent $599 and made $12,000 in sales from one viral video about fishing lures. Mahlin knows exactly what makes people stop scrolling.",
        "initials": "DM"
      }
    ]
  },
  "pricing": {
    "hidden": true,
    "title": "Investment That Pays for Itself",
    "subtitle": "Choose the package that fits your business goals. All packages include professional editing, platform optimization, and viral monitoring.",
    "plans": [
      {
        "name": "Local Starter",
        "price": "$499",
        "tagline": "Perfect for testing the waters",
        "features": [
          "4 videos per month",
          "TikTok + Instagram posting",
          "Basic analytics dashboard",
          "Response to comments",
          "Best for: Single location businesses"
        ],
        "popular": false
      },
      {
        "name": "Growth Package",
        "price": "$1,299",
        "tagline": "Our most popular - where magic happens",
        "features": [
          "8 videos per month",
          "All platforms (TikTok, Instagram, Facebook)",
          "Trending sound optimization",
          "Viral alert monitoring",
          "Weekly performance calls",
          "Best for: Businesses ready to grow"
        ],
        "popular": true
      },
      {
        "name": "Viral Domination",
        "price": "$2,499",
        "tagline": "For serious players only",
        "features": [
          "Daily content (20+ videos)",
          "Dedicated content calendar",
          "Competitor tracking",
          "Live video support",
          "Priority viral response team",
          "Best for: Multi-location or aggressive growth"
        ],
        "popular": false
      }
    ]
  },
  "contact": {
    "hidden": false,
    "title": "Ready to Make Your Business Famous?",
    "subtitle": "Free Consultation: Let's talk viral strategy. I'll visit your business, understand your personality, and show you exactly how video can transform your bottom line.",
    "email": "mahlin@lovisamedia.com",
    "phone": "+1 218 216 4993",
    "phoneHref": "+12182164993",
    "buttonLabel": "Schedule Free Consultation"
  },
  "footer": {
    "hidden": false,
    "companyName": "Lovisa Media House",
    "tagline": "Making Local Businesses Unforgettable",
    "copyright": "All rights reserved."
  }
}